Blizzard's first Developer Platform

Blizzard’s first developer platform to integrate games from any studio.

Role

Product Designer

Team

1 Product Designer

1 Product Manager

4 Software Engineers

Users

12+ Game Producers across game teams at Activision and Blizzard

Area

Research, UX and Visual Design

With Blizzard’s growing game catalog and recent Microsoft acquisition, faster platform integration became crucial. I streamlined title releases for producers to avoid reinventing the wheel each time.

I led the design of Blizzard’s Developer Platform, enabling game teams to collaborate more effectively and significantly reduce the time to launch new games—from 9 months to just 3 months.


The Context and Ask

Blizzard's platform team creates tools and services for game development, distribution, multiplayer features, anti-piracy measures, and more. The problems at hand

  • Onboarding new games to the Battle.net Platform is extremely slow (approx. 9 months)

  • Integration is manual, and reliant on constant communication with platform teams

  • Lack of self-service and documentation in case of issues

All the above issues result in prolonged launch times. Hence, implementing a self-service system to enhance cross-collaboration across Activision-Blizzard studios became imperative.


Solution


A dreamer, rooted in India, shaped by San Francisco, building with love.

Ruchita Lodha © Copyright 2025

A dreamer, rooted in India, shaped by San Francisco, building with love.

Ruchita Lodha © Copyright 2025

A dreamer, rooted in India, shaped by San Francisco, building with love.

Ruchita Lodha © Copyright 2025